Mr.D.Ravi,Asst.Professor of English,H&S Dept., presented a paper entitled “Politeness Strategies: A Key to Effective Communication” in the International Conference on Trends in information,Management,Engineering & Sciences (ICTIMES) held on 23rd & 24th,January jointly conducted by World Academic-Industry Research Collaboration Organisation & Malla Reddy College of held at the latter’s premises.His paper is adjudged as the best paper of the conference.